Opportunity for Sales Promotion Using the RFID Technology


  • Тихомир Латиновић University of Banja Luka, Faculty of Mechanical Engineering
  • Драгана Прерадовић University of Banja Luka, Faculty of Economics




RFID Systems, Supply Chain Management, Sale, Efficiency, Intelligent Systems


Radio Frequency Identifcation (RFID) is a revolution in industrial control, because it has the potential to simplify and make more robust tracking of parts or part carriers through manufacture, storage, distribution, and at the end of the supply chain (Landt, 2001). RFID systems use radio waves to transfer data from electronic devices (TAG) to the reader, and then the reader forwards the received data to the control unit further processing. In today’s digitized world, radio frequency identifcation (RFID) is becoming a major way of digital identifcation for people, animals, objects, buildings, etc.


Download data is not yet available.


Ampatzidis, Y. G., & Vougioukas, G. S. (2009). Field experiments for evaluating the incorporation of RFID and barcode registration and digital weighing technologies in manual fruit harvesting. Computers and Electronics in Agriculture (66, 2), 166-172.
Barchetti, U., Bucciero, A., Blasi, M. D., Guido, A. L., Mainetti, L., & Patrono, L. (2010). Impact of RFID, EPC and B2B on traceability management of the pharmaceutical supply chain. Proc. 5th Inter. Conf. on Computer Sciences and Convergence Infor. Technol., (str. 58-63). doi:ICCIT 2010, 5711029
Davis, H. E., & Luehlfng, M. S. (2004). Radio frequency identifcation: the wave of the future. J. of Accountancy, 198, 5, 43-39.
Defend, B., Fu, K., & Juels, A. (March, 2007). Cryptanalysis of two ligtweight RFID authentication schemes. International Workshop on Pervasive Computing and Communication Security - PerSec, 211-216.
??ja?, ?., ?a??o???, ?., & To?a?e???, ?. (2014). ????e?e??a??ja RFID ?e??o?o??je ? ?o???????e ? Supply Chain a?????o??? ?a?o??o?aje. Business Logistics in Modern Management (???. 259-277). O??je?, ???a???a: ??e???????e Jo???a J??ja ???o???aye?a ? O??je??, E?o?o???? ?a????e? ? O??je?? .
Dujakovi?, D. (2014). Master work. Banja Luka: University in Banja Luka, Faculty of Mechanical Engineering.
Juels, A. (September, 2004). Minimalist cryptography for low-cost RFID tags. International Conference on Security in Communication Networks - SCN. 3352 of LNCS, str. 149-164. Amalf, Italia: Springer-Verlag.
Kamaladevi, B. (2010). RFID - The best technology in supply chain management. Inter. J. of Innovation, Manag. and Technol. , (str. 1, 2).
Landt, J. (2001). Shrouds of Time. The History of RFID. Te Association for Automatic Identifcation and DatCapture Technologies, 1.0. Pittsburgh.
Latinovi?, T., Deaconu, S., Latinovi?, M., Lazarevi?, M., & Barz, C. (2014). Intelligent moving service robot navigaton technique using RFID technology for transportation inside SMEs. International conference: SMEs development and innovation: building competitive future of South-Eastern Europe. Ohrid, Macedonia.
???a?o???, J., & ???a?o???, ?. (2010). ????e?a RFID ?e??o?o??je ? ?o??o???? ??o?e???a. Infoteh-Jahorina, Vol 9, ???. 1047-1050. ?a?aje?o.
Porter, M. (1990). The Competitive Advantage of Nations. London: Macmillan.
Pramatari, K., & Teotokis, A. (2009). Consumer acceptance of RFID - enabled services; a model of multiple attitudes, perceived system characteristics and individual traits. European J. of Infor. Systems (18, 6), 541-552.
Säilä, J. (5. 4 2012). Te magic 5 cents per tag. Preuzeto 30. 12 2014 iz RFID Arena: http://rfdarena.com/2012/4/5/the-magic-5-cents-per-tag.aspx
Cej, V., Giunio, K., & Sili?, T. (2012). RFID ?e??o?o??ja ? ???????a?a ??a?a ?a??e?a. ?je???? ?????o?e?a?a ???a???e 56, (???. 147-166). ?a??e?.
Schuster, E., Allen, S., & Brock, D. (2007). Global RFID: the Value of the EPCglobal Network for Supply Chain Management. Preuzeto od http://www.amazon.com/GlobalRFID-EPCglobal-Network Management/dp/3540356541
Hellström, D. (2009). The cost and process of implementing RFID technology to manage and control returnable transport items. International Jurnal of Logistics: Research and Applications, Vol. 12, No. 1, str. 1-21.




How to Cite

Латиновић, Т., & Прерадовић, Д. (2015). Opportunity for Sales Promotion Using the RFID Technology. Acta Economica, 13(22), 285–299. https://doi.org/10.7251/ACE1522285L



Review article