Opportunity for Sales Promotion Using the RFID Technology

Authors

  • Тихомир Латиновић University of Banja Luka, Faculty of Mechanical Engineering
  • Драгана Прерадовић University of Banja Luka, Faculty of Economics

DOI:

https://doi.org/10.7251/ACE1522285L

Keywords:

RFID Systems, Supply Chain Management, Sale, Efficiency, Intelligent Systems

Abstract

Radio Frequency Identifcation (RFID) is a revolution in industrial control, because it has the potential to simplify and make more robust tracking of parts or part carriers through manufacture, storage, distribution, and at the end of the supply chain (Landt, 2001). RFID systems use radio waves to transfer data from electronic devices (TAG) to the reader, and then the reader forwards the received data to the control unit further processing. In today’s digitized world, radio frequency identifcation (RFID) is becoming a major way of digital identifcation for people, animals, objects, buildings, etc.

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Published

2015-02-28

How to Cite

Латиновић, Т., & Прерадовић, Д. (2015). Opportunity for Sales Promotion Using the RFID Technology. Acta Economica, 13(22), 285–299. https://doi.org/10.7251/ACE1522285L

Issue

Section

Review article