HARMONIZATION OF THE MARKETING AND ACCOUNTING ACTIVITIES IN THE IMPLEMENTATION OF THE GROWTH STRATEGY. Acta Economica, [S. l.], v. 19, n. 35, p. 115–140, 2021. DOI: 10.7251/ACE2135115G. Disponível em: https://ae.ef.unibl.org/index.php/ae/article/view/391.. Acesso em: 31 may. 2026.