ANALYSIS OF THE BRAND VALUATION BASED ON THE ASSESSMENT BY INTERBRAND, BRAND FINANCE AND MILWARD BROWN OPTIMOR. Acta Economica, [S. l.], v. 17, n. 30, p. 59–82, 2019. DOI: 10.7251/ACE1730059T. Disponível em: https://ae.ef.unibl.org/index.php/ae/article/view/29.. Acesso em: 15 may. 2026.