DIGITAL MARKETING IN THE SERVICE SECTOR: OPPORTUNITIES, CHALLENGES AND TRANSFORMATION STRATEGIES. Acta Economica, [S. l.], v. 23, n. 43, p. 141–159, 2025. DOI: 10.63356/ace.2025.016. Disponível em: https://ae.ef.unibl.org/index.php/ae/article/view/547.. Acesso em: 28 apr. 2026.