Idea generation for new products on the model of researching and production laboratory – a process approach

Небојша Закић

Authors

Небојша Закић Међународна виша стручна школа за предузетништво, Београд

Keywords:

business process, new product development, idea generation, researching and production laboratory

Abstract

Idea generation is necessary first step in the new product development process. However in most of enterprises is it neither institutionalizes nor defines as subprocess of key new product development process. Consequently, there are many omitted ideas and opportunities they could be transform in new products and focus attention on „wrong” ideas that result in products for which the customers have no needs. The subprocess idea generation, in this work, we discuss on the model of researching and production laboratory, using the process approach.

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