PORTER’S MODEL OF GENERIC VALUE CHAIN AND PARADIGM OF VALUE CHAIN
Keywords:
The Porter’s model, concept, value chain, primary activities, logisticsAbstract
Porter’s model, known as “Generic value chain”, is characterized by classification of activities on primary and logistics, which is specific categorization of business functions of an enterprise. Purpose of Porter’s model is creation of stronger cohesion between primary activities and logistics, aiming to reduce costs and to create more valuable output. Through extracting and profiling the basic idea of Porter’s model and its comparing with basic idea of value creation, the conclusion is reached that there is certain inconsistency in generic value chain model. Therefore, Porter’s model is based on the idea of managing efficiency of an enterprise, where value appears as a consequence, not as a main purpose of model construction.
References
Галогажа, Милан: Принципи маркетинга, књига 1. и 2., Copyright by Milan Galogaza, Нови Сад, 1998.
Kotler, Philip: Управљање маркетингом: анализа, планирање, примјена и контрола, Информатор, Загреб, 2. изд. 1999.
Kotler, Philip: Marketing Management:, Prentice Hall, Upper Saddle River, New Jersey, Millennium Edition, 2000.
Милисављевић, Момчило: Маркетинг, Савремена администрација, Београд, 1996.
Мацура, Перица: Систем информација промоције, Глас Српски, Бања Лука, 2000.
Porter, Michael: Competitive Advantage – creating and sustaining superior performace, Free Press, June 1998.
Интернет извори:
http://marketing.about.com/library
http://www.valuebasedmanagement.net
Downloads
Published
Issue
Section
License
Copyright (c) 2008 University of Banja Luka, Faculty of Economics
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
